Spotify Immersive Pop up
Spotify Immersive Pop up
SPATIAL EXPERIENTIAL DESIGN | VISION OS | BRAND STRATEGY | 3D VISUALISATION
SPATIAL EXPERIENTIAL DESIGN | VISION OS | BRAND STRATEGY | 3D VISUALISATION
Enter Spotify pop up..
A world where music isn’t just heard, it’s seen, felt, and experienced...
Enter Spotify pop up..
A world where music isn’t just heard, it’s seen, felt, and experienced...
Enter Spotify pop up..
A world where music isn’t just heard, it’s seen, felt, and experienced...
The brief
Multi-sensory experiences for brand activation, incorporating interactive installations combining immersive spatial tech with retail design to elevate user engagement for Indian audience.
Multi-sensory experiences for brand activation, incorporating interactive installations combining immersive spatial tech with retail design to elevate user engagement for Indian audience.
The concept
To engage the youth for brand activation, an immersive experience was proposed with the intent of C E L E B R A T I N G M U S I C, making it interactive, and connected with the physical world.
To engage the youth for brand activation, an immersive experience was proposed with the intent of
C E L E B R A T I N G M U S I C, making it interactive, and connected with the physical world.
My role
An holistic experiential space design ( Pop-up) . Vision OS user experience
An holistic experiential space design ( Pop-up) . Vision OS user experience
Studio project
Personal
The Vision OS
Missing out on the full sensory experience of live music and the difficulty of instantly discovering songs in real-world contexts.
Missing out on the full sensory experience of live music and the difficulty of instantly discovering songs in real-world contexts.
Live Lyrics
Users can jam along with real-time lyrics during concerts. They feel like real-time subtitles to music.
Users can jam along with real-time lyrics during concerts. They feel like real-time subtitles to music.
Shazam x Spotify
Hassle free song recognition and seamless addition to Spotify playlists.
Hassle free song recognition and seamless addition to Spotify playlists.
Space design : The portable pop up
Space design :
The portable pop up
Cymatics
Musical notes and beats generated by steps of users transcend into visuals, seen . on the screen.
Artist + Listeners
An open platform for local artist to perform and audiences to gather and jam along
Soundtrap and Merchandise
Merchandise counter to be set for enhancing recall value of spotify
The Process and My learnings
The Process and My learnings
Understanding Brand’s ideology
Understanding Brand’s ideology
Success Matrix
Success Matrix
Conceptualisation
Conceptualisation
Iterations
Iterations
Vision OS Study
Vision OS Study
Contextual awareness
Conceptualising tangible solution (experience) for an intangible product.
Spatial UI immersive experience, and its user behavior
Conceptualising tangible solution (experience) for an intangible product. Spatial UI immersive experience, and its user behavior
DESIGNERS COLUMN
DESIGNERS COLUMN
Nandini Kataria
Nandini Kataria
The simplicity of a matchstick, the poetry of a growing seed, perspective of birds, or the systems that quietly transform lives - all these fascinate and inspire me to create with thoughtfulness and care. Always open for building radical ideas, planting trees and watching sports :)
The simplicity of a matchstick, the poetry of a growing seed, perspective of birds, or the systems that quietly transform lives - all these fascinate and inspire me to create with thoughtfulness and care. Always open for building radical ideas, planting trees and watching sports :)
DESIGNERS COLUMN
Nandini Kataria
The simplicity of a matchstick, the poetry of a growing seed, perspective of birds, or the systems that quietly transform lives - all these fascinate and inspire me to create with thoughtfulness and care. Always open for building radical ideas, planting trees and watching sports :)
DESIGNERS COLUMN
Nandini Kataria
The simplicity of a matchstick, the poetry of a growing seed, perspective of birds, or the systems that quietly transform lives - all these fascinate and inspire me to create with thoughtfulness and care. Always open for building radical ideas, planting trees and watching sports :)